4K makes a real world of difference! 

The Samsung TU7000 Crystal UHD TV unlocks hidden detail at four times the quality of Full HD. Plus Universal Guide helps you find exactly what you want to watch, quickly and easily. The ultra-fast processor transforms everything you watch into stunning 4K. The sleek, elegant, and minimalistic design draws you into the screen from any angle. See what you’ve been missing on the crisp, clear picture that’s 4X the resolution of Full HD. High Dynamic Range lets you enjoy a wide spectrum of colors and visual details, even in dark scenes. Experience crystal clear colors that are fine-tuned to deliver a naturally crisp and vivid picture. Samsung TVs work with Alexa, making it easy to integrate with your Alexa-enabled devices. Ask Alexa to turn on your TV, change channels, control volume, and more. With AirPlay 2, you can stream or share content from Apple devices to the big screen. Effortlessly play videos, music, photos and more from your iPhone, iPad and Mac on your Samsung TV. Samsung TVs work with Google Assistant to get more done hands-free. Change channels, adjust the volume, control playback and more with just your voice. Get into the game faster with Auto Game Mode which automatically optimizes the screen and minimizes input lag, giving you more control. Enjoy a smooth gaming experience without motion blur and judder.